Profit Pools: A Fresh Look at Strategy (2024)

Profit Pools: A Fresh Look at Strategy (1)

Successful companies understand that profit share is often more important than market share.

Throughout the 1990s, U-Haul, Ryder, Hertz-Penske, and Budget waged a fiercely competitive battle in the U.S. consumer-truck-rental business. U-Haul, long the dominant player in the industry, appeared to be at a disadvantage. With its older fleet of trucks, it had higher maintenance costs than its rivals, and it charged lower prices. Barely breaking even in truck rentals, it seemed fated to fall from industry leader to industry laggard.

A version of this article appeared in the May–June 1998 issue of Harvard Business Review.

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Profit Pools: A Fresh Look at Strategy (3)

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  • Orit Gadiesh (orit.gadiesh@bain.com) is the chairman of Bain & Company in Boston.

  • JG

    James L. Gilbert is a director of Bain & Company, a consulting firm based in Boston.

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Profit Pools: A Fresh Look at Strategy (5)

Profit Pools: A Fresh Look at Strategy (2024)

FAQs

What is a profit pool in strategic management? ›

A profit pool can be defined as the total profits earned in an industry at all points along the industry's value chain. Although the concept is simple, the structure of a profit pool is usually quite complex.

How to identify profit pools? ›

To develop a rough but accurate estimate of our profit pool, we undertake two different analyses. We determine the cumulative profits generated by all the industry's major products, and then we determine the cumulative profits earned by all the companies competing in the three industry activities.

Why is profit pool important? ›

Profit pool analysis helps businesses identify lucrative market segments and growth opportunities. Having a growth strategy is essential to maximize profits and drive revenue growth. Growth through profit pool analysis involves analyzing the distribution of profits within an industry.

What does a profit pool analysis indicates directly? ›

Profit pool analysis is a strategic tool used by businesses to understand the distribution of profits within an industry or market. By examining the various segments and players within the profit pool, companies can gain valuable insights into where the most lucrative opportunities lie.

What is an important idea behind the profit pool concept? ›

An important idea behind the profit pool concept is that there is always a strong relationship between the generation of revenues and the capturing of profits. A profit pool is defined as the total profits in an industry at all points along the industry value chain.

What is the pooling of profit method? ›

The pooling of profit method of amalgamation is a method of accounting for the amalgamation of two or more companies. Under this method, the assets and liabilities of the amalgamating companies are combined and recorded at their existing book values in the books of the amalgamated company.

What is the employee profit pool? ›

The company contributes a portion of its pre-tax profits to a pool that will be distributed among eligible employees. The amount distributed to each employee may be weighted by the employee's base salary so that employees with higher base salaries receive a slightly higher amount of the shared pool of profits.

How do you calculate profit sharing pool? ›

With a comp-to-comp method, the total amount of compensation given to all employees is calculated. Next, each employee's compensation is divided by the total compensation, yielding a percentage that establishes each employee's portion of the profit.

What is an example of a value pool? ›

A value pool tracks the monetary amount of included usage that a subscription spends in a rating period. A subscription can have multiple value pools, for example, a mobile subscription may have a $100 value pool for local calls and a $50 value pool for mobile data downloads.

What are the three reasons why profit is important to a business? ›

Profits are important because:
  • – they provide a measure of success of a business which is important for new businesses.
  • – they are the best source of finance/capital to invest in expanding the business.
  • – they attract further funds from investors enticed by the possibility of high returns on their investment.

What is the value chain and profit pool? ›

By definition, a profit pool is the total profit earned in an industry at all points in an industry's value chain. A value chain is a business model that describes the full range of activities that are needed to create a product or service.

What is the profit pool of data? ›

According to Gadiesh & Gilbert, a profit pool is defined as the entire profits made in an industry at all points along the value chain: the total profits earned at all points along the value chain of an industry.

How to map a profit pool? ›

Mapping a profit pool involves four steps: defining the boundaries of the pool, estimating the pool's overall size, estimating the size of each value-chain activity in the pool, and checking and reconciling the calculations.

Do investors look at revenue or profit? ›

While high revenue is great, it's the profit margin that shows how efficiently you're running your business. Investors will analyze both gross and net profit margins to gauge your profitability. A healthy profit margin indicates good control over costs and pricing strategies.

Why do investors look at gross profit? ›

By understanding the gross profit margin, investors can gain insights into a company's cost structure, pricing strategy, and operational efficiency. A higher gross profit margin suggests that the company is efficiently managing its cost of goods sold.

What is an example of a pool in business? ›

Examples of Pools in Business

Imagine you are a small-scale retailer specializing in organic produce. By joining forces with other local retailers who share the same values, you can form a pool to collectively purchase organic fruits and vegetables directly from farmers.

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